How to Develop Branding Strategy Your Business

posted bydopweb26/05/2020

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Get started on your branding strategy with our ultimate guide about digital branding. We will explore everything from the definition of branding to the essential steps to build a strong digital branding strategy. Let's review the following key points together:

What Is Branding?

Studies show that 75% of business buying decisions are based on emotion. People need to feel emotionally connected to a product before they purchase it. Therefore, it's time for you to start creating those meaningful connections.

No matter how large or small your business is, branding is paramount. Without it, you're doomed to fail. It sounds harsh, but it's the truth!

Branding is more than just your logo design or a tagline, it's the process of leaving a mark on the world.

Your brand is your message to prospective customers. It lets them know that yours is unlike any other. People will associate you with a certain brand, a certain image.

So, it's best to create the right branding from the start. After all, you don't get a second chance to make a first impression. Your brand, much like your logo, is an extension of you and your business.

Trying to make your branding technique encompass a myriad of messages is not wise. It will just end up confusing potential customers rather than attracting them.

Instead, catering to your target audience should be the main goal. This will help to build your business's online reputation management.

They'll come to trust you and rely on your business to provide exactly what they've been searching for.

Your branding results should prove to your audience that yours is the best all around version of your particular product.

It should resonate with them and make them feel that there's no choice other than yours.

Branding Components

When producing branding that will stand out from the crowd, there is a slew of factors to consider.

Most branding and web design agencies in Los Angeles that we are familiar with aim to first create a mission and vision statement. What's the difference?

Your mission statement will clearly identify the basic purpose of your business. It will tell the world what your company's intentions are.

Your vision statement is an emotional tug at the heartstrings. It should clearly show what your business' future goals are.

Everything from your logo, website, and social media marketing should serve as a means to promote your brand.

Our team will help you establish your target audience and streamline your company's mission statement.

Create a Branding Strategy

Your branding strategy (sometimes referred to as the branding bible), must leave no element out.

Your target audience, promotional platforms, and advertisement style should all be taken into consideration.

Our experienced and well-equipped professionals will provide optimal digital branding services that will set your business up for success.

When designing your branding strategy our team will execute the following steps:

- Target Audience - In all that you do, you must consider your target audience. You need to know exactly who you are trying to market your products to.

What is their age range? What are their interests?

- Branding Objective - If your brand is going to succeed, you must set clear brand objectives. What do you want your brand to accomplish? What would you like others to take away when they think of your brand?

- Anticipate Branding Obstacles - During the process of creating the branding strategy, a thorough scan of any potential roadblocks or barriers should be performed.

An experienced Los Angeles branding agency can take care of this to ensure that all of your bases are covered.

- Logo - A great logo design is the first thing that comes to mind when people think of your brand. It must make a lasting impression.

- Brand Message - This is where we'll help you develop exactly what you'd like to communicate to your target audience.

- Brand Voice - Your brand should have a voice that is all its own. That voice should be recognized when reading any email, social media post, or watching your video content.

This is your chance to decide whether your brand is formal, upbeat, funny etc.

- Brand Integration - Everything you do should emphasize your brand, from the clothing your employees wear to the way you answer the phones.

- Tagline Development - You'll need a statement that is catchy, that will stay on the minds of every potential customer. When someone says your company's name, your tagline should be on the tip of their tongue.

- Template Consistency - Your website and social media platforms should contain the same color scheme, logo, and type of content. Nothing should seem out of place.

- Please Your Customers - You want to make sure that your brand is able to live up to customer expectations.

Sticking to your niche and knowing your target audience is key to ensuring that your customers are always satisfied.

With all the key components in place, you can be sure that your company's name will rise to the top!

Creating Brand Loyalty

If you want your business to be a success then brand loyalty is a necessity. Customers need to feel like you are the only one that can supply their needs. In order to accomplish this, you must ask yourself a few questions.

Did the product live up to customer expectations?

Was the product great quality?

Was the customer experience a positive one?

If the answers to these questions are yes, there's a good chance you've managed to create loyalty to your brand going forward.

Brand Consistency

One thing is for sure, your company's name and image should be recognized across an array of platforms and merchandise.

Therefore, consistency is key. It's with the consistency that customers learn to trust your brand.

With our web design team on your side, we will assist you in developing one homogenous brand that resonates with your potential customers.

Your logo, color scheme, and language will all be recognizable to your loyal customer base.

Brand Uniqueness

In order for your brand to shine brightly, you're going to need brand uniqueness. You'll need features and services that set you apart from all others. For example, bottled water has become a branded product.

Though it's a natural resource, many companies have profited from positioning themselves as the best water producers around.

That's done with outstanding digital branding services and perfect execution.

Our industry insiders are here to help you make sense of it all and create an outstanding and personalized brand.

Benefits of Branding

Though the concept of branding may be a bit confusing to those that are unfamiliar with the process. There are real benefits to executing a perfect branding model. These benefits are outlined below.

- Brand Recognition - If you manage to establish a great online reputation management, customers will recognize your brand right away. This will make you one of their top choices to meet their needs.

- Competitive Branding - The more you build your brand the more you stand a chance of competing with other known brands in the industry.

- New Product Arrivals - Once your brand is established, your customer base will be waiting with bated breath for the arrival of your new products.

This is your chance to test them out before investing too much time and effort into them in the long run.

- Build Brand Loyalty - When your brand builds a reputation, customers will be more likely to stick to your product and your product only.

This creates the type of loyalty that will last for years to come.

- Brand Credibility - The more your brand grows, the more credibility you gain with potential customers.

Customers will feel more at ease purchasing goods from a name they know and trust.

The Purpose of Branding

Branding is meant to help your customers understand what you've got to offer and how you're different than the competition.

Your brand can be formed in many ways. Everything from the way you answer the phones to the way your employees treat customers says a lot about your business.

If your employees are rude, the public won't be afraid to spread the news. If you're trying to brand yourself as the "city's best friends," then treatment like that would be contradictory to your intended message.

Therefore, you always want to make sure that all of your marketing materials and employees match your brand vision.

Common Branding Mistakes

A first-rate branding agency is necessary to achieve the type of success you'd like to see for your business.

Unfortunately, many businesses fail because of poor branding choices. Below we'll highlight some of the mistakes that you should be sure not to make.

- Not Tracking Branding Efforts - When potential customers inquire about your product or services, an employee should keep track of how they found out about your company.

With this data, you'll have a better idea of how to proceed with marketing efforts in the future. Failure to do this could lead to many missed opportunities.

- Not Refreshing Marketing Materials - Many companies, especially small ones, stick to one idea and order a plethora of business cards, brochures, etc.

The problem is over time your marketing materials need to be revamped and shaken up. After a while, customers lose interest in the same old commercial or the same old flyer.

- Not Sticking to Your Main Product - It's important to focus all of your energy on marketing your most important product.

Don't confuse your audience with a laundry list of services and products that don't appeal to their needs or desires.

- Lack of Visuals - When you're trying to make your brand stick in people's minds, you've got to have a visual that is memorable.

The most popular brands around all have images that come to mind when we think of them.

For instance, Coke, Doritos, and Gatorade all have images tied to them that stay in the minds of the consumer.

Whether you're just starting out in your branding and marketing efforts or you've been working on them for a while, it's best not to try to handle it all on your own.

It took years for our agency to formulate how to provide the most effective branding services for our clients, and we'd like to do the same for you. We'll create a mistake-free branding strategy that you will be sure to love.

Branding & SEO

Branding and SEO go hand in hand. Without great branding tactics, your SEO efforts won't see growth over time.

On the flip side of things, without great SEO optimization your brand and engaging content won't be found on search engines.

Once these two ideas work in concert with one another, that's when you're really in business.

For instance, if people are familiar with your brand, they will be more likely to mention your name on social media sites or search directly for your website on search engines.

Brand vs Branding

You may often hear the words brand and branding used interchangeably. However, this isn't correct.

You see, brand refers to your business' reputation, what core values and beliefs customers associate your business with.

Branding is the process that it takes to achieve this. In short, branding is the action of creating your brand.

Branding vs Marketing

Though many people consider branding and marketing to be the same thing, they aren't. In fact, the two are very different.

Branding is the process of creating the right messages and materials that tell the world who you are. In the realm of business, branding must come first and marketing follows.

Why? Because you must know the ins and outs of your company before you attempt to market it.

Marketing is the way you choose to promote that message. If you plan to achieve success, you'll need excellent strategies for each one of these components.

A great brand reassures customers that they are a team that can be trusted.

Great marketing provides the necessary exposure and advertisement for this amazing brand. They simply can't exist without each other!

Branding and Silence

Many business professionals may feel that no branding strategy is a good strategy, however, things don't work quite like that.

You must give people a chance to form a fair opinion of your company. If you leave no marketing materials for them to evaluate, then they'll be forced to form their own uninformed opinion.

In the end, it all comes down to what your potential customers think.

They'll assume the worst about your company's reputation and even think of you as an underdog.

If you fail to put a proper branding strategy in place, a brand will be created for you whether you like it or not.


If you are unhappy with your business' brand image, it's time to make a change. Implementing a few changes can help to turn things around for the better.

- Identify Brand Strengths - These are the aspects of your business that customers love and have come to count on. Don't change these things.

- Create a Strong Message - Promise something to your customers that you know you can deliver on.

- Image and Message Consistency - Any images that are associated with your brand should be directly related to your message.

- Ensure Your Employees Meet Brand Promise - Your employees should wear attire that supports your brand and exhibit proper behavior.

Branding and Competition

Perhaps, the golden rule of branding is never trying to imitate your competition. If you spend all your time trying to one-up the competition, it's a fight that you're going to lose.

Take, for example, Oreo cookies. As a new cookie company on the scene, challenging Oreo cookies is not the way to go.

It would be better to introduce your brand to the public and let them know why your cookie is so comforting and delicious.

Instead, look for ways to distance yourself from the competition and show that your brand is what your customers need.

Let your company's vision and core values shine through. This is a sure-fire way to gain loyal customers and attract new ones.

Branding and Competition Awareness

Though it's unwise to try and imitate your competition, it's still of great importance to understand what your competition does well and what they do not do well.

This will give you some wiggle room in your branding strategy. Don't be afraid to take notes of positive tools you can take away.

Working with a team of experts, you can create a spreadsheet that will highlight the competition's strengths and weaknesses.

Try choosing more than one competitor. Two to four would be a great number to work with.

This will give you more comparables. This information will allow you to make informed decisions about your own business. When recording your data, answer the following questions:

- Is the competitor consistent with their message?

- Is the competitor's product of good or great quality?

- How does the competitor do their marketing?

Answering these questions could offer valuable insight.

Perhaps you can be strong in the areas that your competition lacks. Nevertheless, you want to be sure to simply keep an eye on them but don't become obsessed.

Becoming overly competitive could cause you to run the risk of making your business look like a cheap imitation of a larger, more successful chain.

You can avoid this simply by sticking to your company's values and allowing them to do your advertising for you!

A brand that people can trust speaks for itself.

Branding and Staff

If you've managed to create a website with great branding, people from near and far will be eager to work for you.

Typically, individuals want to be employed by a company that has strong core values and a commitment to excellence.

People like knowing that they are part of a winning team. Companies like Nike, Starbucks, and more make the promise of a better tomorrow for each and every one of their employees.

You want to make sure that your brand lives up to employee expectations as well. If you're able to make your employees happy, they'll be more than glad to spread the word about your brand.

There's no bigger brand advocate than you and your employees. Don't miss out on the chance to spread the word about all the amazing products or services that your company has to offer.

Evaluating Brand Greatness

After all of those branding efforts that you and your team of professionals have employed, it's only right for you to take time to evaluate its progress. You can start by asking yourself the following questions.

- Will your target audience understand your brand without any trouble?

- Does your brand separate you from the crowd?

- Does your brand show the value of the product?

These questions should continue to be evaluated and re-evaluated over time to ensure you stay on track with company goals.

If any of these answers are no, it's time to go back to the drawing board. Branding is a process that may take a great deal of thought and commitment in the beginning but it will sure pay off in the end.

Branding and Social Media

Another part of the branding process is establishing a presence on social media. In order to do that, you'll first need to identify which platform is the right one for your business. Which one do you think will best represent your brand?

For instance, Instagram is a platform for vibrant images. It's perfect for content such as recipes and product displays.

However, if you'd like to promote more concise content writing, Twitter is the place for you. If you're not sure where your brand belongs in the social media ocean, don't fret. The team here at dopweb will help you pin point everything through one of our digital branding services packages so you won't have to worry about a thing.

Branding Summarized

Branding is a crucial component of any business. This is what's going to separate you from the other guys.

Customers are interested in purchasing goods from companies that they can trust, companies that share the same values as their customers.

Without some sort of credibility or reputation, your business won't stand a chance. How can you elevate your brand?

Working with a team of experienced professionals that are well-versed in matters such as this is a great start.

We'll use tactics such as social media, artificial intelligence, web development, and more to build a brand that customers worldwide will be sure to love and respect.

Here, nothing means more to us than ensuring that each and every one of our customers gets the top-notch services that they deserve.

Our skilled gurus will keep you informed and updated every step of the way so you won't be kept in the dark for a second!

Contact us for a consultation!

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