8 ways to increase and improve your customer reviews

posted bypatrick chemoul11/06/2022

Customer reviews are a great way to improve both the products and services you are offering your customers.

However, there was a time when customer reviews were used more sparingly. This is because a large amount of websites advertised fake reviews which made them almost worthless.

The internet has changed how we interact with the world and with each other.

So it's no surprise that the customer review has become an essential part of business culture.

While some businesses still aren't doing what they can to encourage customers to leave reviews, others are reaping the benefits from having a strong online reputation and positive customer ratings on review sites.

Here are eight ways you can start improving your business' online reputation:

The first thing that many consumers do after asking for a recommendation for a local business is to go online and look up reviews.

And when they do, you want your company to be the one that has the most positive feedback from customers.

If your business doesn’t have any online Google reviews, or if you have mostly negative reviews, you’re going to lose out on customers.

Positive customer reviews are essential for building trust with prospective customers, but they also play an important role in local SEO.

A strong base of customer reviews is also important if you want to rank in Google’s Local Pack results section (the box of three listings with map pins on them).

In this article, we’ll cover why it’s so important to collect and share your customer reviews and show how easy it can be with ReviewTrackers.

Online reviews play a huge role in the consumer decision-making process.

Online reviews play a huge role in the consumer decision-making process.

Online reviews are the most trusted form of advertising, with more than half of consumers reading online reviews before visiting a business and 90% trusting them as much as personal recommendations.

Online reviews can increase sales by up to 9%, so it’s no surprise that businesses want to improve their online reputation and generate more positive ratings.

But how do you get more positive reviews? It all starts with knowing how customers feel about your product or service, whether they love it or hate it, so you can make improvements accordingly.

Customer reviews are also crucial for local SEO.

Local SEO is the practice of optimizing your website for local search.

This means that Google uses your business’s location to help people find you when they search for a nearby business on Google Maps.

Local search results are often displayed in the top of search results and include things like star ratings, photos, and contact information (including address).

Customer reviews are a key component of local SEO since they allow you to highlight how much your customers love you!

Collect customer reviews on as many different platforms as possible.

  • Collect customer reviews on as many different platforms as possible.
  • Get reviews from your website, app store, social media profiles and online store.
  • Include a link to the review page in your email signature and on your business card.
  • Link to the review pages from the “Contact” section of your website, so customers can easily find them if they have any questions or concerns post purchase of a product or service from you.

Share your reviews, don’t just collect them.

You should share your reviews, don't just collect them.

Some of the best ways to share your positive reviews include putting them on your website and social media pages, including them in emails and newsletters, printing them on business cards, displaying them at a trade show or event booth, and even including them in email signatures.

Make it easy for customers to leave a review for your business.

This is the most obvious step in building a solid reputation as an upstanding, honest business with high-quality products and services.

If people can’t find your review page, they can’t leave reviews!

The first step is putting all of your customer reviews on one page instead of forcing users to search through multiple pages.

This makes it easier for them to find what they are looking for—and less work for you too.

Make it easy for customers to read reviews from other customers who have purchased from you before or used your services before in some capacity (even if not directly related).

Encourage customers to write reviews.

Let your customers know that you want them to write reviews.

Provide a link to your review page and ask that they take the time to leave one if they had a positive experience.

Offer incentives for leaving reviews, such as coupons or freebies.

If customers are happy with their purchase, let them know it's important for them to share this with others so that more people can benefit from their experience with your company.

You can also encourage unhappy customers to write a review because it will help other people make informed purchasing decisions in the future.

When someone leaves a negative review, it's not always clear whether the product was faulty or if there was an error on behalf of the seller (or both).

Respond to customer feedback promptly and politely.

  • Respond to customer feedback promptly and politely.
  • Respond to negative reviews. Negative reviews are the ones that most frequently get read and commented on, so they're the ones you'll want to pay more attention to. That said, it's important that you respond respectfully; even if a customer had a bad experience with your company or product, he or she is still a customer who deserves respect. Here are some examples of how not to treat your customers:
  • “You’re wrong about us!”
  • “Go buy from our competitors instead! They don’t have any negative reviews!”

Customer reviews are essential for improving online reputation and local SEO

You’re already aware of the importance of customer reviews for your business.

After all, you want to know what people think about your products and services.

You can answer questions from potential customers, increase customer loyalty and build trust with them.

But sometimes, it takes more than just the quality of your products or services to encourage customers to leave reviews on third party websites like Google or Yelp.

Customers are often busy with their own lives and tasks—they may not even think about reviewing a company if they didn’t receive an exceptional experience from them!

By providing incentives for positive reviews or discounts for those who leave feedback on sites like Facebook, TripAdvisor and Yelp (to name a few), you can encourage more people to share their opinions with others online—a win-win situation for everyone involved!

Don't forget about positive reviews.

Positive reviews can be just as important to your business as negative ones. Positive reviews are a great way to build trust with customers and attract new ones, so make sure you're not neglecting those best-of-the-best reviews.

  • Positive reviews help increase customer conversion rates (which means more sales). According to an analysis by Harvard Business School, positive ratings have a strong impact on whether or not customers will buy from your company in the future—and it doesn't matter how many stars you get! The study found that a one-star improvement in rating led to an increased sale rate of 5%, while two stars generated 7% more sales. Yikes!
  • Positive customer experiences lead people to recommend products and services they love—and that's exactly what you want from all of your customers! In other words, if people like you enough after their first visit or interaction with your company that they actually feel compelled enough about their experience (good or bad), then there's only one thing left for them: telling others about how awesome it was...or wasn't.


When it comes down to it, you want your customers to be able to see and read real reviews of your business. Reviews are one of the best ways to attract new customers and keep them coming back!

By having more than just a few reviews on each site, they’ll be able to get a sense for how others feel about you before they ever walk in.

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