posted bydopweb25/05/2020
Dopweb is your best choice for first-rate community management professional service.
In this article, you will learn more about community management and the importance of building a strong online community for your brand. Let’s get started with these key points:
What's the Point?
As a business owner, taking your base community into consideration is important. It's necessary to know when to take opportunities to be more active with your online consumer base.
Without ensuring your presence is known on the web, there's little to no hope for your business' success.
A great community manager will continue conversations and interactions with your current online customers as well as engage potential new customers.
Here at dopweb, we'll take care of all of your community management services so you can focus primarily on the growth of your business.
We've taken the liberty of creating web development services that gives you a step by step plan to create a website that has a flawless online presence.
Throughout this text, you'll learn more about the right ways to manage and protect your brand's internet image.
If you fail to incorporate professional community management into your business plan you'll miss out on your chance to:
Not only are we speaking of Facebook, Instagram, and Twitter, but there's also Reddit, Pinterest, and other online avenues.
Your company encompasses all the people that you interact with on the world wide web.
If you fail to incorporate professional community management into your business plan you'll miss out on your chance to:
- Respond to customer complaints
- Turn leads into customers and customers into fans
- Win the game of influencer marketing
- Network with other websites
- Gain feedback
- Get involved in comment sections
With a team of experts on your side, you won't have to worry about missing out on all of these amazing opportunities.
Our community management professionals will act as the face of your branding strategy across all websites so your brand will be represented properly.
We will address customer comments, concerns, and more. We'll even create personalized postings to ensure that your content has the human touch that your target audience will love.
These two concepts may appear similar, however, they are not the same. While community management is about building relationships with the entire web community, social media marketing focuses on distributing social and sharable content across the various social media pages.
It aims to gain customer engagement and expand its reach across social networks. Social media also allows you to gauge which postings generate the most web traffic.
With the dopweb team, you can count on outstanding social media management as well. We won't leave any of your pages unattended.
When placing content on social media, it must be optimized for sharing. Below are a few factors that should be kept in mind when managing a social media community.
- Tone of Voice - Is your brand serious and responsible, or jovial and fun? Does it cater to an older or younger demographic? Answering these questions will help determine who your target audience will be.
- Sharing - Sharing Buttons should be placed on every post.
- Twitter - Tweets should be short enough so followers can retweet them with ease.
- Calls to Action - Pages should include compelling calls to action specifically for sharable content.
- Engaging Content - Content should be engaging enough to share across social media.
- Updated Content - The information included in your online profiles should be new and timely.
- User Guidelines - Your professional needs to determine the laws of interaction between your brand and your audience.
- Crisis Plan - Sometimes issues occur within a community. At times, those issues become larger than life. When this happens it's important to have the right public relations tactics in mind.
With this system in place, your page is sure to gain the website traffic and conversions it needs. Though these tasks sometimes fall to other members of your web team, it's important that your community management professional oversees the entire process. This will ensure that everything is done according to the highest of industry standards.
We know how easy it is to underestimate the power of community management. It may pale in comparison to social media marketing, however, it's importance is not to be taken lightly.
Your target community's opinion of you and your website matters. Whether they leave a terrible review or a glowing recommendation, you'll want to be sure that you're tuned in to all of it.
Don't miss out on an opportunity to address customer complaints and thank satisfied customers for their support of your brand.
This means everything to your community base. Whether you are aware of it or not, potential customers pay attention to the way you interact with others.
Popping up on a users comment thread is a sure way to show that you are listening and you care about their thoughts, opinions, and concerns.
Effective community management can be broken down into four steps: monitoring, engaging, moderating, and measuring.
Let's take a look at each one in depth.
Customers won't only mention you on social media. They can also discuss you or your brand products on web forums or discussion boards.
We know the difficulty of trying to keep up with your web presence all across the web, that's why we are here.
It's the job of a savvy professional to stay on top of occurrences such as this. Setting up Google alerts can help you to keep track of every time your brand is mentioned online.
In addition to google alerts, your community management team will also use techniques such as:
- Creating a list of the most used hashtags in your industry
- Looking at industry themes and trends
- Contacting industry influencers
- Studying competitor's content marketing strategy
- Sorting through comments that are both negative and positive
- Listening to what your community is saying
Every time a client mentions your name or your products on the internet, engagement signals are sent throughout the web. These signals tell websites which comments to show in your feed.
Though there are tactics that could be used to better engage with your customers such as bots that automatically respond to comments, that's not the recommended option.
Copied and pasted comments won't work in today's world. In the long run, you'll gain more benefits from personally interacting with your customers instead.
This approach offers the opportunity for a more personal and human touch. We understand that this can be a lot for the busy professional on the go to handle.
That is why we recommend utilizing the skills and talents of trained and experienced professionals.
When engaging with your online audience, here are some guidelines that your professional will be sure to follow:
- Increase web traffic with links to products and content
- Don't engage with internet trolls
- Include inbound links in your website
- Provide detailed information in the bio of all of your sites
- Encourage your followers to share content
- Let your brand's personality shine
- Be proactive with engagement efforts
Though social media is not the only source of community management, it is still necessary to maintain a deep understanding of your social networks.
Online users can say whatever they want about your brand and your products. Though there's nothing wrong with individuals voicing their opinion, it still says a lot about you, whether it's true or not. You wouldn't want potential customers to get the wrong idea about you and have it affect your digital branding services.
However, you also don't want to risk proving them right by the way you choose to respond.
That's why our team of industry insiders is here to help you take your website to the next level.
During the creation of your social media pages and your website, it's necessary to hide content that contains spam or too much profanity.
Hiding or deleting comments from un satisfied customers should also be avoided whenever possible.
This will appear as censorship or as though you don't care about what dissatisfied consumers have to say.
The most important thing is that negative comments are addressed as soon as possible.
The public will see this and know that yours is a brand that is concerned about their customers' satisfaction.
If a customer leaves a negative complaint on your timeline, your community management team can choose to address the complaint right then and there or ask the user to send a detailed direct message.
This way, the public can see that you care and you can address the issue in private.
By utilizing all of the prior steps, your community management professional should have a pretty good understanding of how your business is doing on the web.
Still, it's important to prioritize the websites that will provide you with the most customer feedback.
Though you can gain conversions from anywhere on the web, it's important to know where most of your web traffic and conversions come from. It should also be noted certain types of content does well on certain websites.
Take Facebook, Facebook video receives three times the engagement and 1,200% more shares than both text and images combined.
In order to create a website with truly attention-grabbing content, your team must take into account what medium you're trying to reach out to.
It's not about the type of content you'd like to produce, it's about where your target audience spends their time.
For instance, if your target audience engages mostly with youtube, then videos would be your best form of content.
One way that your community management team can track your website's progress is by running a sentiment analysis.
This will allow your professional to know how consumers generally feel about your brand.
Though a sentiment analysis is not the final word in internet opinions regarding your brand, it is a good starting point.
This analysis will provide your community management team with the feedback they'll need to make any necessary adjustments.
Measuring your progress is the key to achieving a great ROI. After all, it's hard to know if you're progressing without measuring your success.
In order to measure the improvements made in your community management plan, there are a few metrics that your smart professional can utilize.
- Follower Count - This is a quick and easy way to show if new users are drawn to your product.
- Engagement - Likes and comments earned on your post can go a long way in deciding whether or not your product is successful.
- Sentiment - Measuring the positive and negative responses of your users can also help to show how your brand is doing in the eyes of the public.
- Website Traffic - Using Web Analytics, your web professional can keep track of where new users are coming from. From there, you can gauge if your community management efforts are in fact working.
With these methods in place, tracking your community progress will be a snap. Our community management professionals will take care of it all so you can sit back and enjoy the process.
The most important thing is that negative comments are addressed as soon as possible.
The public will see this and know that yours is a brand that is concerned about their customers' satisfaction.
If a customer leaves a negative complaint on your timeline, your community management team can choose to address the complaint right then and there or ask the user to send a detailed direct message.
This way, the public can see that you care and you can address the issue in private.
Contact us for a free consultation!
