Web performance is nowadays a key factor to attract and retain web users. It is also a determining factor in SEO, as an improved website performance results in better chances of ranking higher on search engines.
Let’s dive right into the topic together!
In practice, web performance refers to how quickly your web pages load and to how fast a user can interact with your website. In other words, it illustrates your site or application speed, accessibility, responsiveness, and interactivity.
Web performance is something that every website owner should pay attention to as it helps you reach and convert your audience.
Let’s review together with the top 3 reasons why web performance matters:
A website that has a great performance is more likely to offer a great user experience. In fact, users won’t have to wait to view your pages, and they can rapidly get the information they need.
When talking about web performance, they are a lot of useful questions that you can ask: Do your pages take a long time to appear on the user’s screen? Are animations loading fast? Can the user see your content fast enough?
Because your site speed and site accessibility are key elements to providing great user experience on desktop and mobile devices. These elements are important to engage your visitors and to make their navigation experience easy and fast.
Users are more likely to leave your website without visiting any other page if your site takes too long to load.
In fact, according to a Google study, as page load time goes from 1s to 3s, the probability of bounce increases by 32%. But as page load time goes from 1s to 6s, the probability of bounce significantly increases by 106%.
As mobile website navigation continues to increase, mobile web performance is more important than ever to engage mobile users.
Indeed, the 2019 Hootsuite report reveals that more than 50% of all internet users accessed it through their mobile devices in 2019.
These users expect to visit websites that load fast and are mobile-friendly, to get a pleasant navigation experience.
Improving your mobile web performance can definitely help you gain new mobile visitors and increase your user’s satisfaction when they navigate on your website.
An increased web performance allows you to improve your conversion rate and to boost your sales. It simply lets the users concentrate on your product/service without worrying about the navigation experience.
If you have an e-commerce site, your pages loading speed and accessibility is a crucial conversion factor as users are more likely to visit more pages to view your products.
Web performance can also have a positive impact on your sales funnel, as an improved performance makes the online buying experience easier, enjoyable, and faster.
The same logic applies to blogs as users are more likely to read a few articles and they would be more engaged if they easily navigate through your website. This also increases the chances of the users coming back to your blog.
Web performance optimization is an important part of every SEO strategy. In fact, increasing your website’s performance will allow you to improve your rankings and your online presence.
Web performance really matters for SEO because it is an important ranking factor for Google. In fact, page speed is an indexing and ranking factor for Google mobile searches.
This means that web pages that load faster on mobile devices have a better chance of ranking higher on Google mobile search results. Therefore, it is easier for web users to discover these websites when they are doing a Google search.
In general, web crawlers view websites that have better performance and results as websites that users enjoy visiting, and they get rewarded with higher rankings.
Website accessibility is also an important factor for SEO. In fact, SEO accessibility elements such as images alt text, and titles & headings tags, help web crawlers to determine if your website is accessible to web users and if your content is relevant to their search queries.
In conclusion, web performance matters for great user experience, improved conversion rates, and better SEO rankings.
If you want to test your website’s performance, we recommend getting started with Google Lighthouse audit, which evaluates your website on 4 factors: performance, accessibility, best practices, and SEO.
In order to improve your page speed, we recommend taking a look at Google’s AMP (Accelerated Mobile Pages). In fact, AMP allows you to generate mobile-first pages that load at high-speed and offer a smooth navigation experience to web users.
Our SEO website builder allows you to automatically generate native AMP pages that load at lightning speed and that get a 100% score on all 4 factors of the Google Lighthouse audit.
If you’re looking to improve your web performance then Dopweb is a great solution for you!